2015/12/25

Online Outsource From Stock & Forex Trading

Stock trading & forex trading is a very lucrative way to make money for those who has good idea of the market.online trading

There are number of free or paid courses available on internet that can train you for online trading. You can even read newspaper like Economic times or watch TV channels like CNBC to become more expert in the field.



Its risky to enter into this market without sufficient knowledge.

WHAT IS FOREX?

If you’re new to foreign exchange, or forex, as it is commonly known, you’re probably wondering what makes it different from stock exchanges. Forex is both similar and different to stock exchanges. Here are some of the main differences:

Unlike the stock market, where money is traded for shares in a company’s stock, Forex is all about trading one type of currency for another. In both markets, you make money by following the same principle: buying low and selling high. However, the forex market differs from the stock market in that going long (betting on a rising price) or short (betting on a falling price) is equally easy.

You may have experience as a forex trader and not even know it: anyone who has traveled to another country and exchanged their home currency for the local currency has traded forex! Of course, the global forex market operates on a much larger scale, involving importers and exporters, multinational corporations, portfolio managers, hedge funds, and speculators.

Some of these players are doing business in other countries, some are hedging one currency against another in order to prevent losses, and some are engaged in currency speculation – trying to predict and profit from favorable currency movements.
The forex market is one of the most exciting and trader-friendly markets in the world. Here are some other useful facts to know if you’d like to become a forex trader.

Stock Market and Forex Relationships: How a Stock Move Translates to Currency Trades

Stock market movements are watched by casual investors to active traders. Many times, the movements of the stock markets can give clues about potential movements in currency trading. Below is a table of general tendencies that a trader familiar with stock trading can use to guide them in forex trades.

If the stock market is said to be in a “risk on” mode with prices on the rise, then you tend to see these currencies below trade in noted general directions.

When first deciding to take up trading, a trader may face one of the biggest dilemmas – what to trade: Forex or stocks? In fact, at first sight, Foreign Exchange market has many similarities to the stock exchange market, but it is worth mentioning that Forex trading and stock trading are quite different forms of financial trading. There are a number of differences between Forex and stock trading that each novice trader should be aware of in order to be able to make the right choice.

Liquidity
Foreign Exchange market is considered to be the largest and the most liquid financial market in the world with an average daily turnover of $5 trillion. Foreign Exchange market is always moving and traders from all over the world are buying and selling currencies of various countries despite of time zone and geography. Due to high liquidity, one of the main advantages of the Forex market over the stock market are the margin requirements: in the Forex market margin requirements are low and in the stock market just on the contrary – they are rather high.

Trading instruments
When talking about the main differences between the Forex and the stock markets, one of the first things that comes to mind is the number of the trading instruments offered. The stock market offers a great variety of instruments to trade, since there are various stock exchanges in the world such as the New York Stock Exchange, the NASDAQ, the Australian Stock Exchange, etc., and there are thousands of stocks listed on each of these stock exchange markets. The Forex market, on the contrary, has very few options. Most Forex traders focus their attention and efforts on seven currency pairs (EUR/USD, USD/JPY, GBP/USD, USD/CHF, USD/CAD, AUD/USD, NZD/USD) and this makes Forex trading much easier, because instead of picking between thousands of stocks to find which one is the best, the only thing a Forex trader needs to do is to follow the economic and political news of these seven countries to be able to make the right analysis.

Commission
Commission is the payment that a trader pays to a brokerage company for placing an order. In the Forex market, there are no or low commissions and the brokerage companies compensate their services through the bid/ask spread. In contrast, when trading stocks, traders need to pay commissions, which varies from broker to broker.

Trading hours
In general, the Forex market operates 24 hours a day from Sunday at 5pm EST to Friday at 5pm EST. Stock exchange markets, on the contrary, are open only at certain hours of the day, which surely may not be convenient for your time zone. Being able to trade in the Forex market 24 hours a day and 5 days a week is a real advantage since traders can easily access the market anytime during the day and what the most important is get more trading opportunities.

The above-presented comparison can be a helpful guide for those, who want to enter the boundless world of finance and wonder which market is the best. It is highly advisable to examine each market carefully and learn all its nuances in order to be able to avoid undesirable losses.

2015/11/27

Online Outsource From Domain Trader

Most people think that making money online involves selling a product or service via a website. But there’s another way to make money 24/7 from anywhere in the world, even while you’re working your day job. It’s called “domaining,” and it’s a legitimate, highly effective internet-based investment strategy.



To understand how this money-making strategy works, let’s first define what a domain actually is. A domain is the proper name for a web address. It doesn’t refer to the content; instead, it refers to the name. When you think of onlineoutsource.com, you may think of all of the blog posts I’ve shared over the years. But the domain itself is simply the name, onlineoutsource.com.

So what does this have to do with making money online? In a nutshell, domaining is the practice of buying promising and popular domains, monetizing them, and then selling or “flipping” them for a profit, just as you would do when trading on the stock market.
Of course, just like when trading stock, not every domain will be profitable. Protrada identifies three reasons that domains become profitable:

  • Something about the domain name itself is desirable. These are often short, generic terms, such as sex.com (which sold for $13 million), fund.com (which sold for just shy of $10 million), or toys.com (which sold for $5.1 million).
  • You take the time to make the domain profitable. For example, you might develop a domain into a must-read blog or develop a web store that sells a variety of products.
  • The domain capitalizes on a trend. Think about what’s happened in the past few years with tablets and mobile marketing. Domain names related to these trends may not have been valuable a few years ago, but they are now.

You can earn money by buying a domain and creating a website around it, just like what I teach you to do at the Ultimate Internet Boot Camp. Or you can buy the domain with the intent of re-selling it, just like real estate investors buy properties with the intent of re-selling them for a profit.

While some domains have sold for multiple millions of dollars, they are the exception. But if you do it correctly, it’s possible to make thousands or hundred of thousands of dollars from a properly managed domain portfolio. The key word is portfolio. Getting lucky with one or two big domain sales is rare; it’s far better and more predictable to approach domaining as a business model.

If you’re interested in domain trading as business model, one of the most important things to know is how to evaluate the quality of a domain. The domain trading and monetization experts at Protrada recommend looking at 8 key characteristics.

1. Does it have the right domain extension? The domain extension (also called the “top level domain” or TLD) is what appears after the “dot” — .com, .org, .biz and so on.

A .com domain name is the most valuable. The reason is that people tend to default to the .com version of domain names when they don’t know for sure which URL to enter. Websites that have TLDs other than .com lose an average of 10 percent of their traffic to .com defaults.
2. Does it contain relevant keywords? Domains that consist of exact-match keywords are valuable because Google gives such pages a ranking advantage. They also are easier to remember than other domain names.
3. Is the niche popular? Choose domain names that target niches with popular appeal. There’s probably a small, but rabid, group of fans who love Tibetan Mastiffs, but a domain name targeting that niche won’t be as popular as one that targets all pet lovers.
4. What’s selling? Just like certain types of homes go in and out of vogue, demand for certain types of domain names will wax and wane. As Protrada notes on its website, “Recent sales can give you a good estimate on the value of a domain. Much like the real estate business, it can be beneficial to find out the selling price of comparable items.”
5. Does it have existing traffic or revenue? If you don’t want to get into the business of flipping domains, look for sites with existing revenue streams. You can buy and hold these domains, focusing your attention on increasing their content and value, just like some real estate investors will buy and hold rental properties to enjoy to cash flow.
6. When was it registered? This factor is key when it comes to Google and other search engines. Because new websites are created each day and many expire within a month, new domains are slightly penalized when it comes to search engine rankings. Newer domains are less valuable than older domains, no matter how well-optimized they are.
7. Does it capitalize on an emerging trend? Hot trends can skyrocket the value of domains quickly. Developing technologies are a great example. Be wary though. Like short-term stock trading, the rewards may be exciting and fast, but the risks are high. Bad timing could mean that you end up buying at a peak price and watching your domain lose value.
8. Does it contain a typo? “Typo” domains get traffic because people misspell or accidentally mistype a word. You want to avoid typo domains for trademarked terms unless you like to fight legal battles you can’t win. Typo domains for generic terms can be valuable. For example, the owner of accommodation.com might think that the typo domain of accommodation.com is valuable enough to buy from you.

Systematize Your Business. Once you find a model that works for you, create systems and processes for everything you do. As your business grows, this will help you delegate the many tasks you perform to other members of your team.

Documenting your systems and processes also will provide a valuable road map to your heirs. They’ll receive a turnkey business, and you’ll ensure that they won’t lose the value of your investments simply because they don’t know how to make them prosper

2015/10/15

Online Outsource from Database Sell

Would you like to earn an extra $1,000 to $5,000 per year simply by renting your Database list? That's what some smart organizations are earning -- just by making their Database list available to other companies. Better yet, you can earn this money with no additional overhead. With no new printing, production, or advertising costs. With no additional sales personnel or warehouse space.



If you have current Database list of customers, respondents, or prospects, 5-Star Lists, Inc. will drum up business for you. All you have to do is to agree to make your list available for rental to other companies. Some companies have even been known to run lead-generation ad campaigns using direct mail or trade and general publications, or to sell low-cost newsletters, just to develop a mailing list to market. For some companies, there is as much profit in mailing lists as there is in sales!

WHY ARE Database LISTS SO VALUABLE?

Database lists are marketplaces. Businesses use Database lists to create a steady stream of new customers -- and prospects -- to help their companies grow. They can help you to replace lost customers, keep in touch with the market, and grow at a steady, profitable pace.

According to research studies, when a business sends direct mail to the right Database list, there is a 75% chance that the mail will be opened and read. This is extraordinary! No other advertising medium offers this type of involvement!

A good Database list consists of a group of individuals having one or more characteristics in common. For example, freelance photographers, people who practice yoga, or mothers who run home businesses. Most importantly, a good list is one that is relevant to the product or service being sold.

HOW BIG MUST MY LIST BE TO MAKE MONEY?

Typically, the larger the list, the better. However, at 5-Star Lists, Inc., we are able to market both large and small Database lists. To accomplish this we market list two ways: 1. Larger lists are marketed on their own merit. 2. Smaller lists are organized by common characteristics with other lists, and included in larger databases.

For example, we might include your list in one or more of these databases:

  • Book, Tape, and Video Buyers
  • Seminar Attendees
  • Business Executives and Entrepreneurs
  • Health Care Professionals and Educators
  • Alternative Health, Psychology, and Spirituality Buyers

Each of these databases contain as many as 500,000 names - which makes them much more marketable than an individual list of, say, 5,000 names.

Mailers are attracted to these databases because they have the option to rent lists by specific "brand" name - or in tandem with other, similar lists. They can, for example, select all our "Book Buyers" in any state or region.

Either way, these companies know they are renting names from the actual customer mailing lists of various companies and organizations - and we provide the service of deducing records between files.

For these "generic" orders, we can include names from smaller lists - and pay royalties to the list owners for these rentals.

The important thing to remember is that revenues from the rental of your mailing list go right to the bottom line. That is, they add profits, not costs.

HOW MUCH DOES THIS SERVICE COST?

If you use 5-Star Lists, Inc. to market your list and to provide other services to mailers who rent your list, there is no cost to you.

You simply provide your list to us on a computer diskette or magnetic tape - along with monthly, quarterly or semi-annual updates that include additions, deletions, and changes of address.

5-Star Lists, Inc. will promote your list, police inappropriate and competitive offers, set up a billing and collection procedure, and provide you with mailer usage reports and royalty payments - simply in exchange for the right to include your mailing list in our portfolio.

You will have no costs billed to you.

HOW DO I PROTECT MY LIST FROM THE COMPETITION?

Some companies don't want to rent their lists because of competition. They don't want their competitors to know the size-or other characteristics-of their customer list. And they don't want the competition mailing to their customers.

If competition is one of your concerns, keep an open mind. There are a number of ways to deal with this issue.

First, lists rarely go directly to the mailer -- they are delivered to bonded letter shops.

Labels are affixed by machine to the mailing materials; magnetic tapes are used for personalizing or ink-jetting materials.

Letter shops are run by professionals who will not duplicate your list or allow it to fall into unauthorized hands. This is a major line of defense against the competition.

Further, mailers must submit a sample of their mail piece to 5-Star Lists, Inc. for approval before the list rental. We can decline to rent your list to companies with inappropriate or competitive offers.

APPROVING AND TRACKING LISTS

If you have a larger list -- of 25,000 or more names -- you can ask us to fax a sample of the mail piece to you for your review before rentals are approved. Our service bureau can also "seeds" all mailing lists (with decoy names) to track unauthorized usage. One way we do this is to add the names of businesses and individuals throughout the country -- usually with their names spelled with some unusual identifying trait.

In this way, we know immediately when someone is using your list.

Sometimes a mailer will inadvertently send out a second mailing to a list. In this case, we notify them and bill for the second usage. And, in the event someone uses your list without permission, we bill also them - and remind them there are theft and fraud penalties for unauthorized usage.

HOW MUCH MONEY IS MY MAILING LIST WORTH?

Lists generally rent anywhere from $50 to $100 per thousand names, depending on the quality and specificity of the list.

Royalty payments can run anywhere from $500 to $5,000 per month depending on the quantity, quality, and source of the mailing list.

In some cases, we can even rent your list for two-and-a-half times the normal price. This will provide the mailer with a usage lease on the list for a maximum of one year.

Most mailers, however, will not rent the list for unlimited usage unless they have previously tested the list for responsiveness.

After the list rental funds have been collected, they are forwarded to the list owner, less broker commissions, management fees, and any other discounts given for multiple usage or net names arrangements, etc.

This is spelled out in our List Management Agreement.

Our List Management Agreement is straightforward, and non-exclusive. That is, you still have the option to market your list directly to anyone you want to. It also includes an option to terminate the relationship with a "30-Days Notice".

HOW DO I GET STARTED?

Once you've approved our List Management Agreement, you should provide us with copies of the brochures, catalogs, or other materials used to develop your mailing list.

You should also provide us with a comprehensive customer profile - detailing the characteristics of your list.

In turn, we will create a data card, press release, and other materials on your list for marketing purposes.

Data cards and press releases need to accurately describe your list in content and selections.

You should review these materials to substantiate any claims we are making about your list.

Once you have approved these materials, we will start promoting your list to brokers, publishers and direct marketers throughout the United States.

WHEN DOES THE LIST START TO RENT?

You should allow about 90 days before companies start to rent your list. The first rentals will be small tests of about 5,000 names, by several different mailers. Then, if your list performs well, these mailers will rent your list on a regular basis and in larger quantities. In fact, if the list is exceptional, you will not be able to keep mailers away!

Why would marketers rent your list? Because it closely matches the characteristics of their own customer profile.

In essence, by identifying themselves as having similar customers, these mailers will also lead you to a new market.

If your list works for them, then their list might work for you! It makes sense to give their list a try. It could mean more sales -- and more names for your database!

2015/09/03

Online Outsource from translators

Making some extra money is never a bad idea. All of us have needs and wants that have to be satisfied in one way or another. In today’s world, there are so many opportunities for us to make some extra money. Unlike previous generations, the internet has changed the way we do things. In the beginning, most of our parents did not believe that we could use the internet to do different kinds of work and earn real money. However, time has proven them wrong. A huge number of people from Asia, Africa, and Latin America are now embracing this idea. They are participating in online jobs that generate a significant amount of money. What they have managed to accomplish is quite remarkable.



Do freelancer translators struggle with money? Of course sometimes they do. The main reason is that freelancing is a huge activity that requires you to be your own CEO, your own accountant, your own marketing specialist, your own PR specialist and so on.

So it could take a while to get into the game and make it a sustainable lifestyle.

What if we could find a way to play it a little bit safer and earn more as a freelance translator?

There are three things we can do, and they will increase our success as freelancers (and thus, our income):

There is a significant number of translators who have broken the $100K mark in their annual income. There are several ways of achieving this feat. Some of these are discussed below. 

Language chosen: 
In the U.S translators who specialize in certain languages earn more than others. Top on the list are Middle East and Asia languages. Among these are: 
  • Japanese 
  • Arabic 
  • Chinese

Other well-paying languages are Dutch, Spanish, French and German. A person working in this niche is more likely to make 100K a year as a translator than another engaging in Italian or Portuguese translation that generally pay low rates.

Language combination 
Having the right source and target language combination has a great impact on the total amount earned in one year as a translator. Poor combination means little earning.

Location 
Some translation jobs are available in highly dangerous places. This includes military set-ups in foreign lands. Translators willing to take the risk of getting shot at can earn more than $200K in a year. While this may not be for everyone, working in the same niche away from the battlefields can still earn six figures per year for translators working in this category. Thorough security vetting is done on all translators accepted to operate in security related organizations.

Translation specialization 
Some translation fields are more lucrative than others. Specializing in fields such as medical, pharmaceutical, legal, business and ICT mean earning a relatively higher income than a general translator. Translators here charge much higher fees here since specialists or businesses concerned are also of high value.

Modern technology 
Making use of available and relevant technology makes achieving $100K in translation work in a year more likely. Such technology includes computer assisted translation (CAT) tools. These tools give the translator many benefits than those who don’t use them. Benefits include: 
  • Can take more projects because work delivery is faster. 
  • Work delivered is of a higher and consistent quality. 
  • Helpful in job analysis so that the translator can charge prices consistent with the work done.
Attitude towards translation as a business 
To make a $100K per year as a translator needs a person to have a business mind attitude. Apart from being extremely good and efficient at translation, aiming at a minimum of 20 cents per word will make it more likely to attain that figure.

Type of clients 
Working for clients directly pays better than working through agencies. If your translation is extremely good, landing direct clients is more likely and earning a $100K per annum a real possibility.

Time input 
Translators who are willing to put in many hours will likely earn more that those who don’t. This is however, not always the case in all those who earn $100K and more in translation jobs per year. There are those who work for comparatively less hours but charge very high fees.









2015/08/23

Online Outsource From Sell Photos Online

Raise your hand if you are a photographer and you would not like to sell your photography over the web.



If you have been taking photos for a long time and wonder what to do with your photographs or perhaps you are at a level where more and more people appreciate your work due to the contests and photo exhibitions you have participated then this post is definitely for you because sooner or later you will think of what is next after all this. Photography is a difficult business to break into. However, you could generate income from your hobby without becoming a full-time professional photographer. The internet is a great avenue to generate revenue from your stock photographs. Many amateur photography enthusiasts are happy when they’re able to compensate the cost of their equipment just by selling photographs online. Once you sell your photos online, there is a possibility that it would be a stepping stone to take it to a level further and to become a professional photographer.

A lot of photographers try to sell their work through their websites but nothing happens.  Maybe they have one or two purchases every year, but that’s it. People may complement their work, follow their every post, or they may visit the website once, love the work, and then forget to ever come back again.

It’s frustrating, to say the least.

Before you read further, or even think about selling your prints, you need to make sure that they are great prints and that they are printed on high quality, archival paper.  

What’s the point of selling your work if the customer is not going to be impressed and will not want to eventually purchase more?  If you want to sell your work then I suggest either learning to print well yourself (I suggest the Epson Stylus Pro 3880) or using a high quality printing services (Such as Digital Silver Imaging or West Coast Imaging.  It is one thing to sell to somebody once, but repeat clients are what make businesses run – especially in the fine art world.

So let’s get to the tip.

The number one most important thing is your mailing list.  You may have a website and a daily blog, but most likely, most of the people who are going to it every day are probably other photographers looking for inspiration or people who are not actively thinking about purchasing your work.  A majority of your potential customers probably don’t even know that you are actively selling your prints and are probably too busy to constantly check your site anyway to see your new work.

So you need to go out and reach them.

Email is the number one way to engage people on the internet.  It is not even close.  If you want to show off your gorgeous work, then email is the best forum to do this.

I recommend using AWeber.  Plan to send out an email once a month with your best work of the month.  I personally would not send an email daily or weekly because I do not think that I can create good enough work in that short of a time period and I also don’t want people to tune me out.  If you have an informational blog, then you can send out emails much more frequently, but for art-based businesses, it is better to hold back.  You want people to be excited when they receive an email from you and excited that they will be able to see your gorgeous work again.  All you need is one or two minutes of someone’s attention each month for it to make a huge difference.

In fact, I recently chose to take a break from sending out my emails because I was going through an extremely busy time in my life.

I quickly realized how ridiculous it was “that I didn’t have time” to send out my mailing.  I had the time because that is the number one aspect of my business that I should have spent my time on.  I should have cut something else out instead.

I received so many emails from people thanking me for starting it up again and how much they had missed seeing my work.  These people missed my work enough to reply and tell me to keep it going, yet many of these people did not visit my website regularly, if ever, to see my new work.   It’s funny how that works.

By sending these emails to people on a fairly consistent, but not obtrusive basis, you are becoming a regular part of their month.  It will help them to remember you for when they want to purchase a gift or something for their walls or for when they need a photographer for any reason (this tip can work wonders for studio photographers as well).

Occasionally, you should sell directly to your mailing list, but don’t overdo it.  You don’t want to be nuisance or a hawk.  You want your mailing list to be focused on showing off your work, brightening peoples’ days, and keeping yourself in peoples’ minds for when they do need a print – that’s its purpose.  Then, a couple of times a year, or when you have something interesting to offer, you can offer a discount on some prints directly to your list.

If you don’t overdo it then people will be so excited for your offers.  You will have built up a reputation with them and at the same time you will be offering them great value.  Save your offers for when you have a lull in business and some free time on your hands to offset the discount.

Getting people to sign up
Many of you are probably thinking, how the hell do I get people to sign up for my mailing list?  

If you have a lot of traffic going to your website then that is one thing, but you don’t need a lot of people on your mailing to be able to sell a fair amount of prints.  More than a third of the prints that I sell come from a small amount of interior designers and art buying companies.  Ten local interior designers on your list can be as valuable, if not more, than a thousand other people. Make a connection with the interior designers in your neighborhood and eventually ask them if they would mind if you added them to your list.  Seek out connections in your everyday course of life.  Build a strong and engaged list, slowly.

But that isn’t to say that you shouldn’t try to get traffic from your website to convert to your mailing list.  That is one of the most important things you can do.  Add a prominent area to your website that allows people the option to sign up.  I don’t have a particularly prominent area on my site, but in my opinion (and many of you may disagree) I have something better.

The single best way to get your web traffic to convert to your mailing list is to add a ::gasp:: pop-up to your site.  A pop-up is a little box that will appear on your website asking users to sign up for your mailing list.  

Hear me out.  A pop-up does not have to be intrusive if you do it the right way.  Most importantly, you do not want it to be the first thing that a visitor sees when they go to your site.  If it is, then a lot of people will immediately leave.  You want to give people a chance to see your beautiful work before it shows up.  I set my popup to appear 55 seconds after a person visits my site, and only once every six months for each person.  If they don’t want to join then they can click it off and it will not appear for another six months.  If this happens to annoy the occasional person then I am assuming that this person would most likely not want to be a customer of yours in the first place.  Most people just don’t mind.

Websites like AWeber make it extremely easy to add this type of pop up to your site.  All you have to do is add a single line of code to the body of your site and then you can tweak or change the message through the AWeber website.

Finally, when people do sign up, send them a welcome email follow-up with an overview of your work.  You can automate this message to be sent right after a person confirms.  If you are like me and you are trying to make a living through photography during extremely tough economic times, then you may practice a lot of different types of photography to pay the bills. You may sell prints or do studio work or event photography.  Most people probably won’t see all of your best prints or learn everything that you do when they visit your site for the first time.

Your welcome email is your chance to succinctly show them what you do.

Always think of creative ways to get people to sign up.  Any time I do a job for someone or sell a print, I always ask that person if they would mind if I add them to my mailing list.  Or, for example, this post.

It’s pretty obvious that this post is the perfect opportunity for me to ask you to join my mailing list, given that you just read 1500 words on how a mailing list can help you, but with the pop-up it just doesn’t matter as much.  Ultimately, the people that I want to join my list are the people that like my prints, and the pop-up will convert enough of these people once they visit my site. This post could have been about anything, as long as the people who read it enjoy the work enough to visit my site for longer than 55 seconds and then want to see more through their email – that’s what truly matters.

2015/08/05

Online Outsource From Advertising

You can sell space on your Website or blog for advertisements and you earn when these ads are clicked by visitors to your site. The sorting and placing of ads is free. The profitability of pay-per-click advertising depends on the traffic level of the Website and, most importantly, on the click through rate and cost per click. Google AdSense is the most popular option, while others are Advertiser, Text Link Ads and Blog ads. Direct banner and RSS feed are some other forms of online advertising.



Basically the key is to understand banner ads because the banner ad is the way you’re going to do the advertising. Do you have traffic? In other words are people coming to your site? If you just started a site and noon knows about it, then trust me you’re not going to be able to sell advertising. Advertisers are looking for eyeballs. They want to make sure that if they buy a banner ad on your site, then there hundreds if not thousands of people going to your site on a regular basis they might see the ad, they might click on it and they might go to their site and might buy something.

Do you have the right audience? I mean think about it. If you’re going to be selling advertising for a specific type of information then you want to make sure you find advertisers (companies) that are complimentary to that. For instance, if I have a site that talks about dogs, I would not want to sell advertising to a car company. You want to stick with the audience. You want to make sure you have the audience that they are looking for.

Then decide how you’re going to be paid. Because believe it or not, with banner ads and with advertising on a website you can be paid in a variety of ways. Basically theres 3. You can be paid on the impression, the click or the sale. Now let’s talk about those.

An impression is simply someone seeing your page. Specifically someone seeing the ad. And they’re usually sold in blocks of thousands. A good example. Let’s say you do have a site and you are an expert on dogs and you are posting all this information about dogs on that site and so all these people who love dogs are coming to your site to read your blog. Well if you want to get paid on impression that means you will get paid by the advertiser for say every 1000 times the ad is displayed on your site regardless of the action the viewer performs. And that’s an easy way but it requires traffic.

The second way you can make more money is called pay per click. In other words, the advertiser only pays you when someone actually clicks on their ad and goes to their website. So if you have this dog site and it sells books on dogs, if someone clicks on their ad going to their page talking about books about dogs, then they will pay you for that click.

The final way you can make the most money of all is pay per sale. So for instance in the same example of selling dog books, if someone is on your site and clicks on that ad and goes to the advertiser’s site and they buys some books, then the advertiser will pay you some commission, as much as 10% of the sale value!

So there’s 3 ways to get paid. Number 1 is by the impression (how many times their ad is actually seen). Number 2 is by the click (how many people actually click on the ad and go thorough to their site) and number 3 is the sale (how many people click, go through and actually buy something). And they go in increasing orders of what you can make. Impressions can be sold for pennies on the dollar. A thousand impressions for 25 cents maybe, a thousand impressions for a dollar! Clicks, it depends on the cost of the item and what a prospect is worth. Could be a dollar or could be 50 bucks for a click!

You just never know until you figure out what’s going on in that market by actually talking to an advertiser. Sales can be astronomical. If what they sell is a 1000 dollar item, and someone actually goes to their site through your site and buys the item, you might make a 100 bucks just on that 1 person going through.

The key for banner ads and whether they work or not is location, location, location! Theres different types of banner ads and where they go. Some banners are across the top, some are down the side, some are on the bottom, some are embedded in the content. It just depends. Also you need to understand that there’s different types of banner ads. The ones that go down the side, the very popular and very tall ones are called sky scrapers. Buttons are more square type of ads and they can go on the sides. And then of course there are pop-ups. These are ads which basically show up after a certain thing.

They show up before someone can go to a website or they hover over something and it pops up. I’m not a huge fan of pop-ups because a lot of people think they’re pretty annoying. So understand the types of banner ads there are. These days banner ads at the top and sky scrapers down the left and the right tend to do very well.

And draw the line. When we’re talking about banner ads you need to draw the line on what’s acceptable. Think about your audience. You don’t want to sell ad space to an advertiser that might put a banner ad that’s inappropriate. You always want to preview their ad before you just let them put it on your site. Make sure you don’t scare your audience. If theres kids coming to your site, you got to be extra careful about the type of ads that show up.

Next you got to choose your method. In other words theres 2 different ways to sell advertising on your site. First, find your own advertiser. Second, use an ad network. And we’re going to talk about both.

First let’s talk about finding your own advertiser. Realize that if you’re going to go out and find someone to advertise on your site, make sure you find someone that is complementary and not competitive to what you do. In other words if you are a dog groomer, and you have a dog groomer site and you’re giving expert ideas on dog grooming, you would not want to go and find another dog groomer to advertise on your site. You want to find someone that’s complementary.

So in your case, you may want to find someone who sales dog grooming supplies or obedience handbooks or something like that. So number 1, you have to find someone complementary to what you’re doing but not competitive!

Heres a big one. I personally never want to use an advertiser that I have it, checked out their product. In other words, if I have a specific advertiser on my website, I’m going to actually go buy their product and see what it’s like to work with them. Because think about it. What if you get an advertiser who is just awful. And what if they have a product that is awful. People go to your site, click on the advertiser and get this terrible product, guess who gets blamed. YOU! So you don’t ever want to go after an advertiser, if you don’t know what their reputation is like or what their product is like.

I know a lot of large bloggers and large websites where basically to advertise on their system you have to send them a product so they can test it and make sure that it’s something they really want to advertise. I know a lot of bloggers who say they only allow advertisers for products they actually use! So consider that. Your reputation is tied to that advertiser.

What’s it worth? I mean if you’re going to go out and look for advertisers what you’re going to charge em? This is the biggest question I get and it’s a tough one to answer. Basically, you have to try to find out what the range is. And one of the best ways to do that is go to a site similar to yours and send a short email on if you were to advertise on their site, what they would charge? And it’s a great way to find out kind of what the market is showing. But in some cases, maybe what you do no one else is doing.

And so selling advertising is up to you. And some of the best ways to do it is to simply come up with a rate and see what happens. In other words, throw out a number and give it a try and they will determine whether it’s worth it. And then you can “up” it and “lower” it as you need it to be. And I know that’s not a scientific answer and not what you’re looking for, but really there is no specific guideline for what you charge for advertising. And remember a lot of times those rates are based on whether you are giving them impressions, clicks or commissions on sales.

Use an ad network. And this is actually one that I use quite a bit. The reason I like it is because it’s so easy. You don’t have to go out there and find people to advertise on your site. Basically you plug in a set of code from this ad network and ads just start showing up there. Now the way most ad networks work is to pay per click and pay per sale. And the rates are pre-determined though, so that’s good and bad. In other words, you don’t get to say it’s going to cost you extra amount per click.

They’re going to determine that and you just kinda have to take it. But, once again you didn’t have to go out and find these things. The biggest one out there is Google AdSense. I actually use it on my Computer Tips 101 site and I make a good fair chunk of change with it, I’ll be honest. The neat thing about Google AdSense is that the ads that are shown up for one person are different to those shown up to another visitor to the same site! This is because Google actually kind of knows through your cookies where you’ve kind of been. Good example.

So if you’ve been searching through looking for a new car to buy, Google kind of knows that and the ads that come up on my site for you will be about cars! I didn’t have to do that, Google did that. And that way you’re more likely to click it, and I’m more likely to make a nickel or a dime or a dollar, depending on what the ads are going for on the Google network. So, the advantage of an ad network is you have to do no work really. If you have enough traffic coming in, you can have your web guy plug in some code and BOOM!

Ads just start appearing and then as people click, Google drops money in your bank account and it’s no fuss. It’s just very easy. And like I said, that’s the one that I use. But remember, you have less control over what you charge on that, practically no control. So keep that in mind. And Google AdSense like I said is the best way to go. You can go to “adsense.google.com” and it will pull right up.